For the past year, I worked on designing the new digital experience for Hulu. This new Hulu product is a digital platform that aims to enhance the evolving relationship between users and television. The goal for this product is to give users the ability to keep up and follow their favorite content (on demand and live) as well as accommodate ambient lean-back and lean-forward viewing. Alongside the primary TV application, we are bringing the living room experience to every device. Hulu is abandoning the idea of schedules and is now “TV on your time”.