For the past year, I worked on designing the new digital experience for Hulu. This new Hulu product is a digital platform that aims to enhance the evolving relationship between users and television. The goal for this product is to give users the ability to keep up and follow their favorite content (on demand and live) as well as accommodate ambient lean-back and lean-forward viewing. Alongside the primary TV application, we are bringing the living room experience to every device. Hulu is abandoning the idea of schedules and is now “TV on your time”.
While working at ustwo, I led a workshop at 99U in 2018 about giving and receiving feedback to do your best work.
Think forward with your feedback.
“Feedback is one of the most valuable and yet unspoken gifts we can offer our colleagues. Why is so much left unsaid? ustwo believes we don’t have the roadmap to manage our fear of crossing the line from feedback into critique. The most important thing to remember? “Be actionable,” said the team from ustwo. “Effective feedback is specific, relates directly to the goals of the project, and suggests a possible next step.”
I was recently working onsite at Airbnb. Work coming soon...
GUESS came to ustwo to design and build 4 unique watch faces for their Floral Spring Collection 2018. We were asked to push the design boundaries of the brand while finding ways to incorporate their triangle motif.
The team consisted of one designer (me), one developer and one project manager. I quickly created three design directions for them to choose from. We then organized and executed upon a flower photoshoot in-house to produce all original assets due to licensing constraints. I worked closely with an animation designer to create movement within the flowers once the screen was released from ambient mode.
I was accepted into the Huge UX school where I was tasked with redesigning the company's internal intranet. Responsibilities and tasks included current site audit, user research, user testing, content strategy, prototyping and frequent client presentations. I was then hired to work full-time as an experience designer.
Disney Interactive and Walt Disney Internet Group, oversees various websites such as Disneybaby and Spoonful.com.
My responsibilities included helping with the rebranding of Disney Baby and weekly promo designs, as well as designing various assets for Spoonful.com.
An external talk series I designed at Huge to facilitate social impact conversations and highlight interesting ways in which people are tackling problems. This platform was created because dynamic discussions are important now more than ever. People need a space to share their voice as well as strengthen community relationships.
Over the last year we hosted events on storytelling and design for underserved communities, waste and conservation, and creative entrepreneurs developing actionable solutions for women’s issues.
Please reach out for ways to get involved!
As the graphic designer for eHow.com, I helped with the redesign as well as creating all digital assets for landing pages and social media/ marketing materials.
As the graphic designer for Creativebug, my responsibilities included all digital and interactive assets for the site including wireframes, and visual design for landing pages, marketing ads and email newsletters.
I designed various emails for Society6 while working as a graphic designer at Demand Media. Responsibilities included working with the Art Director to select photos and create unique assets all within the branded style guide.
Various projects include digital illustrations, key art, clothing design and ux/ui web design.
Working at Steelhouse as the Interactive Marketing Designer my responsibilities included helping with creating the style guide/ brand book for the company. I was also responsible for designing event emails and promotional pieces as well as company emails, sales decks and case studies.
My good friend, Joy Scopa, and I commissioned an art show focusing on the topic of failure and rejection. It was hosted at the Con Artist Collective studio in the Lower East Side and featured 13 local artists. We intend to do more shows in the future so please get in touch if you're looking to get involved.
Joy Scopa, Rachael Feinman, Abbey Withey, Pilar Torcal, Amrita Marino, Ramon Tejada, Alison Kudlow, Jenny Drumgoole, Michelle Andrade. Christo Allegra, Marzia Gamba, Linda Gallagher, Jeremiah Selengia, Ted Partin
Photography Credit: London Red Journal